When you start marketing your business online, using social media channels makes it easier to send integrated messages to your customers – make sure you note these down in your marketing plan. If you plan to use social media to market your business, it's a good idea to check if the name you want is also available on Twitter, Facebook, Instagram or other social media channels you'd like to use. Integrate your domain name with social media Whatever you choose, you can use Google Trends to check your ideas against popular search terms. Others argue a good domain will be unique or distinct so it stands out in search engines, and you won't have to compete for web traffic online because of searches for popular terms. Some people argue a good domain name is one that people are searching for online and come up in search engines – for example, Melbourne plumbers.
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